Sunday, November 24, 2013

Adolescent Interview

This week I interviewed a sixteen year old, Black American junior in high school. She is a solid B student and participates in several extracurricular activities including track and field, model U.N, student government and mock trial. Of course I was thrilled to learn that my affinity for a physical book over an e-reader was shared by someone more than ten years my junior. I was also surprised that this teen was not as connected as I thought she would be, but then again I suppose it speaks more to her parents than to her actual desire to stay connected. I did think she used way too many social network sites. I personally don't see a need for all the different types but apparently they all serve a purpose. It was refreshing to find that she understood when technology could be a distraction and that she took steps to remove it when need be. I found that my technology usage was actually pretty similar to hers. I may actually be a little more connected because of the internet on my phone, however I do not belong to the number of social sites that she does. The interviewee was a pretty responsible and reasonable technology user and did not share information that was too personal or photos that were objectionable. The reason for her online inhibitions may be the fact that she uses her sites to stay connected to family and friends and is wary of what is posted. I am still not convinced that technology enhances all learning experiences and this teen agreed that it may not be necessary for all her classes but that it did enhance the experience of certain classes. Below are the questions asked:


What social media platforms do you use?
- Facebook, twitter, Instagram, tumblr


How often are you on these sites?
-Consistently, all the time or as often as I can be. I have a family computer and internet at home. I do not have internet on my phone.


Do most of your friends have internet access on their phones?
-Yes.

Do you think that social media is a distraction?
-Yes, sometimes I will deactivate my accounts if I have something really important due.

Is technology used mostly for leisure or education?
-Leisure

How often do you use the internet for work rather than leisure?
-About a third of the time.

What sites do you use for education?
- Google, Wikipedia

Do you use any scholarly websites?
- Google scholar…

Do you do most of your research online or in a physical library?
- Definitely online

Do you use internet for dating?
- No.

 Are all the people you are connected to on these social media sites actually friends?
- No.

How much personal information do you share on these social media sites?
- Not too much… My birthday not the year, I don’t put my hometown or current town but I do put my school information.

What attracts you to all these social media sites? Why isn’t one enough?
- I don’t know, why not. On Twitter I can update a status more frequently, I can update photos quickly on Instagram. I can blog about anything on tumblr and Facebook is what I use to stay connected to family and friends.

 Do you use technology at school?
- Yes. I use computers for architecture, English and physics… programs like CAD for architecture, google and Words for English.

 Do you feel like technology enhances the learning experience?
- Yes, especially with architecture. It changes the experience. It’s cooler than reading a book in a classroom.

Do you think all your classes should incorporate technology? Why or why not?
- No, because I don't think you need it in all your classes.

Book or E-Reader?
Book... There's something about a book, it feels right. Doesn't hurt my eyes.


Sunday, November 3, 2013

Print Advertisement Deconstruction

For this assignment I chose to deconstruct the first advertisement I saw in the most recent issue of Times Magazine. I opened to the last page of the magazine and was bombarded by a colorful image of excited people of all ages, races and  a sexes . The five adjectives that came to mind were: fun, colorful, excitement, celebration and shiny. The two dozen or so people in this ad were mostly young adults but I did point out a few older looking adults. Everyone is gathered around the car which is at the center of the photograph. The photo appears to be taken at eye level and is close to the subject (car). Some people are out of frame or can not be seen behind the car and other individuals. Everyone is wearing single colored outfits that are of bright and neon. The words at the top are large, bold and all CAPS. The bottom has smaller print and a different font. All the wording is in white and reads from top to bottom: "THE ALL-NEW 2014 COROLLA- (in smaller print) WE TURNED UP EVERYTHING - Elevate your style with the 2014 Corolla. Bold, aggressive lines, cutting edge design and advanced technology will take your game to the next level. Learn more at Toyota.com/corolla- TOYOTA- Let's Go Places"

This is obviously an advertisement for a new car. The subject is very appealing because it makes the car seem hip and fun. Everyone appears excited about the car and it seems like they are celebrating with confetti in the air and posed while jumping and laughing. The car itself looks shiny, sleek and modern. I believe the target for this ad is young adults although there are people of all ages. The advertisement made me excited about the car and appealed to me because it seemed fun, energetic and cool.

The advertisement assumes that all genders and races will love this car. All the people are dressed in casual clothing and the picture appears to be taken outdoors in a middle class neighborhood. I assume that the advertisement wants us to believe that this is a car for the masses and that everyone will enjoy it.

As far as advertisements go, I believe this was pretty tame and appeals to a wide range of people. I think the only expectation is that if you buy this car you will have fun and want to celebrate. I don't think I would go dancing in the streets on account of this car but it may be nice to have a new car. I don't believe that this advertisement is trying to say anything about social change. If anything it is inclusive and may counter social change. I think this ad would prove to be socially responsible if it said something about fuel economy but it does not. As I look at this ad I am not considering citizenship. This is a purely consumer driven advertisement. It may be possible to be both a citizen and consumer. Lately, I have been making conscious efforts to buy from companies that attempt to be socially responsible in terms of how they treat employees and materials used.